Christa Carleton

My Story

Christa Carleton is a powerhouse in animal health public relations and marketing, 

bringing over 20 years of game-changing expertise to our clients. As a distinguished 

strategist, Christa has successfully helped bring numerous brands to market across 

diverse categories, including parasiticides, oncology, ophthalmology, and more. Her 

strategic approach has contributed to effective product launches and marketing 

campaigns that have made a positive impact in the industry. 

With a proven ability to navigate complex media environments, Christa excels in crafting 

compelling narratives that resonate with key stakeholders. Her deep-rooted connections 

with North American veterinary media and influential key opinion leaders ensure our 

clients' messages cut through the noise, securing coveted coverage and enhancing 

brand credibility. Christa's expertise extends to navigating complex issues and 

protecting brand reputations, providing invaluable counsel to her clients at global 

pharmaceutical giants like Novartis, Elanco and Bayer. 

A true innovator, Christa stays at the forefront of industry trends as a member of several 

PR and marketing associations, including being a founding member of the AI Business 

Society. This forward-thinking approach, combined with her academic foundation in 

Corporate Communications from Sheridan College and a Bachelor of Arts from the 

University of Guelph, enhances her ability to deliver impactful marketing solutions and 

foster long-term partnerships with key stakeholders. 

Whether orchestrating high-profile events at major conferences like the Westminster 

Dog Show or guiding international brands into the competitive US market, Christa's 

strategic influence consistently sets new benchmarks for success. Clients gain a 

dedicated, results-oriented partner who transforms challenges into opportunities. Her 

adaptability, problem-solving skills, and relationship-building abilities make Christa a 

valuable asset in helping our clients effectively engage the animal health market.

Christa holds a bachelors of Arts from the University of Guelph and a post graduate dipoloma from Sheridan College in Corporate Communications.